On 22 March, World Water Day, the need to accelerate changes in the water agenda will be discussed.

World Water Day is celebrated every year on 22 March, a date that reminds us of the importance of this natural resource and the need to protect and preserve it in order to guarantee life on our planet.

Water is an essential element for the life of all living beings, from plants to animals and humans. However, despite its importance, many people are still unaware of the scarcity of water in some parts of the world and the need to care for and protect this resource.

World Water Day has been celebrated since 1993, when the United Nations General Assembly declared 22 March as the day to draw attention to the importance of freshwater and the need for its sustainable management. Since then, each year a specific theme has been chosen for the celebration, with the aim of raising awareness of a specific water-related issue.

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Accelerating Change, slogan selected for 2023

This year, the theme chosen for World Water Day is “Accelerating Change”. A slogan that is in line with the urgent need to move faster in the actions to be taken to solve the world’s drinking water problem. The latest data shows that governments need to work on average four times faster to meet SDG 6 (clean water and sanitation) on time, but this is not a situation that can be solved by just one actor or group.

World Water Day also works to highlight the fact that water is not only a necessary resource for survival, but is also essential for economic and social development. From agriculture to industry and tourism, water is a vital resource for most human activities.

One of the greatest challenges we face in relation to water is its scarcity in many parts of the world. According to the Food and Agriculture Organization of the United Nations (FAO), more than 2.2 billion people worldwide lack access to safe drinking water and basic sanitation. Moreover, by 2025, half of the world’s population is expected to live in water-scarce areas.

This is a problem that affects many developing countries, where the difficulty of access to safe drinking water and basic sanitation has serious consequences for the health and well-being of the population. However, it is also a situation of concern for developed countries, where over-consumption and contamination of aquifers are major problems.

The importance of working to protect water

To meet these challenges, it is essential that all entities work together to protect and conserve water. This implies sustainable water management, which allows water to be used equitably and efficiently, as well as the protection of aquatic ecosystems and the prevention of water pollution.

In addition to sustainable water management, it is also important that we learn to value water and use it responsibly in our daily lives. This means adopting sustainable habits to reduce our water footprint.

How can we improve our water footprint?

To improve our water footprint and contribute to water conservation, there are several actions we can take in our daily lives:

1.- Reduce water consumption: We can reduce our water consumption by adopting sustainable habits, such as turning off the tap while brushing our teeth, using a front-loading washing machine instead of a top-loading one, and taking shorter showers.

2.- Use water wisely: We can use water wisely in our homes, for example by collecting rainwater to water plants.

3.- Buy sustainable products: We should opt for products that have been manufactured using sustainable processes and have a reduced water footprint. For example, choose food produced locally and using sustainable agricultural practices.

4.- Avoid food waste: Reducing food waste also helps to reduce the water footprint, as large amounts of water are needed to produce food.

5.- Avoiding water pollution: We should avoid water pollution by preventing the dumping of chemicals, plastics and other toxic materials into rivers and lakes.

6.- Saving water in the garden: We can save water in the garden by installing efficient irrigation systems and choosing plants that require less water.

7.- Participate in water conservation initiatives: We can participate in water conservation initiatives, such as cleaning up beaches and rivers, or reforesting watersheds.

8.- Raise awareness: It is important to share the importance of water conservation with friends and family, to raise awareness and motivate others to take action to reduce their water footprint.

In short, we can all contribute to water conservation and reduce our water footprint by adopting sustainable habits in our daily lives. It is important that we take action to protect and preserve this vital resource to ensure its availability for future generations.

Rain of Life and its contribution to better water management

During the past year, Rain of Life has stood out in this task of contributing to the better management and supply of quality drinking water with the installation of equipment in various parts of countries such as Venezuela, Costa Rica, Cuba and the Dominican Republic, among others.

In addition, for example, it has participated in special actions such as the installation of several atmospheric RoL50 water generators to supply Venezuelan soldiers deployed in Paraguaná. The equipment installed facilitated access to quality drinking water for all military and civilian personnel deployed there during activities.

The company also participated in various fairs and events of international interest, such as Exphore Costa Rica and the Havana International Fair, FIHAV. The first event, aimed at the world of food catering, with an influx of more than 4,000 people, where Rain of Life had the opportunity to present in person the operation of its atmospheric water generators, as well as to show directly what they can do for each of the sectors that gathered at the Convention Center of Costa Rica. At the International Fair in Havana, in addition to showing the possibilities of the Rain of Life technology to all the participants, it received the Gold Medal for the quality and rationality of the project.

During 2023 and in line with the commitments made at the UN Water Conference 2023, Rain of Life will continue the expansion of an efficient and sustainable technological model that is capable of generating quality drinking water for the whole world.